Priority Lanes for Southwest Airlines

Southwest Airlines will create priority lanes to let its best customers -- Business Select and Rapid Reward A-list members -- get through some airports' security checkpoints more quickly than other Southwest passengers.

The "Fly By" lanes, starting later this month, will be installed at Dallas Love Field, Baltimore, Phoenix, Denver, San Francisco, Los Angeles and Orange County, Calif. "We believe that our customers will appreciate the added benefit priority security lanes will provide," said Kevin Krone, Southwest's vice president of marketing, sales and distribution.

"Expediting passengers through security is just one example of how Southwest is enhancing the customer experience by offering added convenience for seasoned travelers," Mr. Krone said.

American Airlines recently announced special lanes for its full-fare coach customers, its elite frequent-flier members and first class and business class customers at check-in counters, security checkpoints and boarding gates.